UE / UX Design, otherwise known as user experience design, is basically taking into account how the end user winds up interacting with something and making that interaction as great as possible.
A website, product, or service might seem cool or look nice but if it doesn't function in a manner that is easily usable, accessible and enjoyable to the end user then it tends to be passed over in favor of something that does.
UE/UX design takes place during all three major phases of a project's development cycle.
At the beginning, when the project is more conceptual:
While the project is underway:
After the project has launched:
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