UE / UX Design

We make elegant and user-friendly experiences for websites, apps and other digital platforms

What is it?

UE / UX Design, otherwise known as user experience design, is basically taking into account how the end user winds up interacting with something and making that interaction as great as possible.

Why does that matter?

A website, product, or service might seem cool or look nice but if it doesn't function in a manner that is easily usable, accessible and enjoyable to the end user then it tends to be passed over in favor of something that does.

How is UE/UX done?

UE/UX design takes place during all three major phases of a project's development cycle.

  1. Before a project is started research is done to determine the wants and needs of end users
  2. While the project is underway, those wants and needs are incorporated into the framework of whatever's being created
  3. After the project is finished, the results are fine-tuned in accordance to user reaction

UE/UX Process

At the beginning, when the project is more conceptual:

(Phase 1)

  • Ethnographic research
  • Surveying
  • Customer feedback and testing
  • Focus group administration
  • Non-directed interview
  • Contextual Interview
  • Mental modeling
  • Mood boards
  • Card sorting
  • Competitive analysis
  • Contextual Inquiry

While the project is underway:

(Phase 2)

  • Wireframing
  • Heuristic analysis
  • Expert evaluation
  • Pluralistic walkthrough
  • Personas
  • Scenario
  • Prototypes
  • System mapping
  • Experience mapping
  • User testing/usability testing

After the project has launched:

(Phase 3)

  • User testing/usability testing
  • A/B testing
  • Additional wireframing as a result of test results and fine-tuning

UE/UX Services

Have a new idea for an app or website?

We can research the wants and needs of your target audience / market to make their initial user experience amazing and give you the best chance to grow and succeed

Already have a website or app?

Allow us to fine-tune your app or website's UE/UX to increase traffic, user engagement and satisfaction through measurable goals and data

Our web design team have made their extensive UE / UX skill-set and expertise available to be commissioned for any kind of project

Contact us today!