SEO, or Search Engine Optimization, is a process intended to increase the visibility of a website by having it rank higher when certain keywords are used on a search engine
Have you ever searched for something on Google, Bing or Yahoo?
Yeah, we have too.
We're also gonna guess you didn't scroll through 30 pages of results before you found what you were looking for.
Why is that?
All search engines index websites and rank them by adding up an immense amount of factors that determine what you see when you search for something.
Over time the algorithms that compute the search rankings have become so sophisticated that they are usually able to identify what people are looking for within the first couple of results.
The closer a website is to the top of the search results, the more likely it is that someone will see and click on that website.
If your website isn't optimized for search engines then you could be missing out on huge amounts of traffic and making it more difficult for people to find your website.
SEO is conducted and achieved in many different ways. Each search engine has its own algorithm to determine search rank, which means there are a lot of factors that can raise or lower a site's rank.
Usually the combination of a smart content strategy, metadata, and links will be enough to get on the radar.
Once that's happened, then it's just a matter of follow-through with traffic driven campaigns, follow-up content and relevant tagging to keep pushing up the ranking system.
Don't hesitate to contact us, our web team would love to start helping you out today!